Last week, Autor managed to gather together fourty contemporary jewelry designers at Cărturești. Autor’s founder and curator Dan Pierșinaru organised a meeting with the designers, in order to explain to them all the steps they need to follow in order to create a successful application. The anniversary edition in November encourages the progress of the artists, and this meeting’s purpose was to support them in their evolution. And because everything happens for a reason, Cărturești was the first host of the 2009 Extins Autor edition.
Thus, Autor co-ordinated an elaborate discussion session that would benefit both new designers and the artists who’ve already participated in the past. During this meeting, the designers were explained how to build their application, they were given more details about the requirements and how they should highlight the jewelry and its concept.
The application was discussed in depth, step by step. For Autor 10, the designers were asked to present three statement jewels, which have a double purpose: to synthesise the theme as well as the original, noteworthy character of the pieces. When we talk about contemporary jewelry, the key word is the concept, which is supposed to function as an extension of the artist and which has to be the dominant component in contemporary jewelry.
At the end of the presentation, the designers received useful advice related to the selection process. For instance, the designers were given some tips about how they should think about the presentation of the collection at the fair, including elements of branding, comm, set-up, the development of selling skills.
As soon as the Q&A session finished, the informative meeting was transformed into a networking opportunity, as the designers exchanged impressions, questions and pieces of advice. The final piece of advice was offered by Carla Szabo, who took part in all the Autor editions and was the first focus designer. She explained to all the new comers about the important role Autor played in her career. In Carla’s opinion, Autor encourages designers to participate with new creations twice a year, it offers them a platform where they can analyse both the clients and the competitors. At the same time, she argues, Autor is the only event in Romania which encourages the development of contemporary jewelry.
Because Autor cannot ignore the actual context, the motto of Autor 10- the Future Has a collective Author, represents a call for collective action, in order to build a better future.
Thus, we’re certain that the exchange of feedback will help us, as a contemporary jewelry collective, to create a successful event. And since we’re quite keen o socialising, we can only hope such events will take place again soon!