Strategy and planning in creative entrepreneurship

Strategy and planning in creative entrepreneurship

Strategy and planning in creative entrepreneurship 1080 1080 Dautor

2023 didn’t even start, and Dan Pierșinaru, founder of contemporary jewelry platform AUTOR, together with other industry leaders, such as Mihaela Lemnaru, Social Media & Creative Strategist and Mihnea Ghilduș, Product Designer and founder of Dizainar, had the honor to participate as a speakers at the conference #11 A Business of Architecture, Design & Creativity, created by Armina Popeanu.

The aBC – a Business of Creativity meeting series kicked off with a discussion on strategy, goal setting, how to plan strategy and tactics to scale business in architecture, design and creativity.

This conference was an opportunity to discuss the intersection of creativity and strategy in business. The topics discussed were diverse, some of them being personal branding, the difference between strategy and action, personal development, the relationships you need in business, connections and courage.

Dan Pierșinaru believes that enthusiasm is essential in business, in general. Loving what you do is the engine of entrepreneurship, but more so when we refer to creative entrepreneurship, you are the human who pushes the project forward, you are the emblem of what you do!

In this sense, it is ideal to be prepared for the personal branding side, to be able to talk about what you do at any time and to have a clean image.
As a creative entrepreneur, any plan should contain, in addition to the classic ones: personal development, the relationships you need in business, connections and courage.

As a strategy for 2023 it is best to start, not to plan too much and postpone action. Beginnings are essential and always have a special energy from which many other ideas come.

About the state of our creative entrepreneurship and the desire for design, Dan Pierșinaru says that “every year at our events – AUTOR, NOEL, MATERIA – approximately 10,000 people cross our threshold. And yes, from year to year, there is a thirst among them to wear and represent Romanian designers, for uniqueness and authenticity among more and more consumers”.

The next aBC event will take place on February 7 from 6:30 p.m, in the evening at NOD MATER Library, Splaiul Unirii no. 160, and the main topic will be VALUE PROPOSITION, but also OTHER TIPS & TRICKS for the creative industry offered by the invited specialists.

Attending the meetings is FREE, in return you need to fill out this – form.

Speaking of future events, the year 2023 marks for AUTOR the 20th anniversary edition of the most anticipated contemporary jewelry fair in Southeast Europe. Our OPEN CALL is ON, places are limited, and the last date of application is March 15.