Yael Friedman – AUTOR Award winner at Venice Design Week

Yael Friedman – AUTOR Award winner at Venice Design Week

Yael Friedman – AUTOR Award winner at Venice Design Week 960 960 Dautor

1. How do you draw the line between play and seriousness in your work?

MC Escher once said, “My work is a game, a very serious game”. I live by this saying. I put a lot of thought and work on each piece that I create. Designing objects that one can play with is a complex process, and creating jewelry that one can wear but also be able to play with is even more complicated. Different constrains apply to play jewelry versus jewelry, and these create a challenge that I enjoy tackling.

2. Are games a part of your life outside the studio?

Games were always a part of my life; puzzles and construction games are my favorites, though I do not really enjoy board games that much.
As a kid, I had a LEGO train set that my Dad and I used to spend hours building, and we always had a jigsaw puzzle at home to assemble. At my grandparents, there was a set of wooden construction blocks and I used to invent all kinds of machines. My first 3D puzzle was a Wood Ball Puzzle that I found in one of the drawers at home. Today as well, I have the time of my life when I go to a toy store.

3. Your jewelry pieces are interactive- do you think jewelry should be approached in a more conceptual manner?

Interactivity is a concept in my work, but it is not the only concept I create by. I approach political and environmental issues, sustainability, human interactions and more. For example the Three Women ring that won the Autor prize in Venice is not only a nice interactive puzzle ring but also a piece that shows that a strong  bond between three people/three generations can create something new (Gestalt idea).
Jewelry is multidimensional; it is not only an adornment but also as an object capable of conveying ideas. It can be a toy and a sculpture, something you look at touch enjoy and study. It has history, a present and a future.

4. Israel is a country well known for its jewelry scene. What are the pros and cons of being a contemporary jeweler in this context?

Israel’s jewelry scene is amazing, we have many talented artists and there is great diversity. I find that there are only pros for this statement:
– You have many colleagues that you can talk to and discuss ideas with.
– [Most] Israeli jewelers are friendly and are willing to share information and assist with technical issues.
– Colleagues let you know about events, tell stories about places they visited and work that impressed them.
– There are quite a few jewelry exhibitions to visit.
– The scene is active and things are happening.

5. Does your inner child collaborate with you while making work?

I think that my inner child comes up with the general idea of the piece and then my professional jeweler/designer self takes over and expands on the initial idea, turning it into a coherent concept and thinking about how to create the piece.

6. Use one word to describe the wearers of your jewelry.
People (-:

7. What pieces are you working on at the moment?

These days I am working on a solo exhibition in a small museum in Israel.
The theme of this exhibition is Color and I am using unusual application of it in the jewelry I present.  The body of work for the exhibition consists of many large-scale, colorful jewelry installations made of many materials that as a whole will be fun to look at.
This will [hopefully] be a post Covid 19 event. The recent months have been difficult for everybody all over the world. This epidemic has changed the world in ways that are un-fathomable.
This exhibition is all about creating a space that will give one a few minutes of forgetfulness, a place full of color and visual stimulation.