As Focus Artist AUTOR 2024, Ela Nord, the 2023 AUTOR AWESOME AWARD winning artist, will present a new collection at the 21st edition of AUTOR 2024.

We invite you to discover her collection, Fake Forest, at the AUTOR fair on 18-19 MAY, in Bucharest, GHICA House, Univeristate.

Ela Nord’s collection, entitled “FAKE FOREST”, showcases her skill in recreating different wood textures, from bamboo and birch to ebony and orange. By transforming ordinary materials into something seemingly organic, Ela Nord sees this process as a positive step towards sustainability. She believes that by reimagining everyday objects, we can reduce our dependence on rapidly diminishing natural resources.

In our daily lives, we often surround ourselves with objects that evoke the tranquility and abundance of the forest.

From wallpaper patterns to wooden furniture, these jewelry are designed to imbue our homes with a sense of security and connection to nature. After all, the forest has been a vital source of food and shelter for mankind since prehistoric times, and its importance cannot be overstated.

However, the relationship between mankind and the forest is complex. Where forests have been systematically destroyed, crops have often followed suit, leading to their own extinction. In contrast, societies that have prioritised forest protection have managed to preserve their cultural heritage over the centuries.

In her thought-provoking collection of contemporary jewelry, award-winning artist Ela Nord explores the concept of imitation rather than outright forgery. Instead of using organic materials, the artist uses tubes subjected to unconventional levels of heat, resulting in melting, shrinking and burning. This transformation process results in new textures and surfaces that mimic natural materials such as leather, charcoal, bone and wood.

For her jewelry pieces, Ela Nord reuses discarded short tubes collected from electricians, giving new life to what would otherwise have been waste. Her vision for the future involves a shift to materials that are not forcibly extracted from nature, a practice increasingly unsustainable in today’s world.

As we face the looming threat of resource depletion, it is imperative that we rethink our consumption habits and adopt innovative solutions. Objects that mimic organic materials, even if they are not organic, could offer a sustainable alternative to alleviate the pressure on our planet’s dwindling resources. In this way, we are paving the way for a future where genuine organic sources are preserved for future generations.

We invite you to discover her collection, Fake Forest, at the AUTOR fair on 18th-19th MAY, in Bucharest, GHICA House, University.

Tickets can be purchased here.